AboutYouWhether you think you can, or you think you can’t, you are usually right. Widely attributed |
The Competitive Environment
Competition has never been so fierce and companies need to manage ambiguous and competing trends.
Optimisation, in the form of driving more value from existing processes or finding new ways of delivering customer value, is key. The pace of mergers and acquisitions, the increase in outsourcing and off-shoring and the shift from high street to on-line retailing indicate a desire to go beyond the traditional re-engineering and restructuring exercises which dominated the end of the last century. Effective Change Management processes are essential to ensure both managers and employees are engaged in achieving the desired outcomes. Finding new supplier channels is driving up the commercial interaction between East and West. Outsourcing offshore is now an established process in most large corporations, but many say the financial benefits have been disappointing. Whilst the backlash against the indiscriminate outsourcing of call centres has convinced some companies to repatriate their services, the push to find new, cheaper markets continues. Companies who are successful are those who have a comprehensive Sourcing Strategy with clearly defined outcomes and measures. Innovation and creativity are cited as core competencies for high performers. Companies are investing heavily in this area, but few feel they are seeing a good return on investment. Developing an Innovation Agenda and making Innovation part of the corporate culture are the keys to success. Companies have been very wary of the new communication channels which have revolutionised the way people communicate and socialise. You Tube, MySpace, Facebook and other social networks offer unprecedented interaction between suppliers and consumers. A few brave pioneers have paved the way – Adidas, General Motors and Nike have found ways to make this phenomenon work for them. How companies utilise these new channels could make a significant difference to their survival in the future. Understanding the pros and cons of on-line marketing is the first step for any company who wants to capitalise on new opportunities. These, and other factors, are driving the pace of change in the workplace. We can help you take advantage of these new paradigms and keep ahead of the competition. |